Email Marketing

Email marketing is the most effective sales tool available on the internet. Because of this, "spamming" has become a major problem on the internet in recent months. However, there is a perfectly legitimate form of email marketing. This involves only sending emails to your customer base or to lists of individuals who have "opted-in" to a subscription list.

What We Offer

The Joseph Company can help you to design emails which will be properly viewed in all of the major client email applications (not just MS Outlook), manage your subscription lists, obtain new lists if necessary, and broadcast emails to these very large lists. Emails can also be personalized with individual greetings, special offers (based on past shopping history or location), and even based on your own custom fields.

Real Results

Through our ROI (Return on Investment) Tracking System, we have consistently noticed that as many as 6-7% of customers who click a link on a broadcast email actually place an order on the site. This can be compared with a 1-3% click-to-order conversion rate of most search engines. Considering the relative cost in relation to that of search engine advertising, email marketing can be many times more profitable.

Advanced Reporting

In addition to our usual tracking system and statistics reports, our email broadcasting reports offer in depth information as to who is clicking your emails, where they are coming from, and where they are going. Specifically targeted campaigns can be run based on this information.

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