TJC ROI Calculator
The TJC ROI (Return on Investment) Calculator allows your business to track the profitability of various advertising campaigns on your website. It goes beyond what most run-of-the-mill statistics reporting programs do by tracking which campaigns are actually generating orders and not simply generating traffic.It allows you to input exactly what was spent on each individual advertising campaign and generates profitability reports for any specified date range.
It clearly displays the following information for each tracked campaign:
- Total Clicks: The total number of visitors to your site from the advertising campaign. This is where most tracking programs stop, however TJC ROI Calculator goes much farther.
- Total Orders: The number of visitors from this campaign that placed an order.
- Clickthru Conversion: The percentage of visitors from this campaign that placed an order
- Gross Order Total: The gross dollar amount of all the orders resulting from this advertising campaign.
- Estimated Profit/Order: A user controlled figure which represents the percentage of each order left after all costs (other than advertising) are accounted for.
- Gross Profit: Gross Order Total times Estimated Profit/Order.
- Campaign Cost/Date Range: The cost of this campaign over the desired time period for this report.
- Cost Per Click: Total Clicks divided by Campaign Cost/Date Range.
- Cost Per Order: Total Orders divided by Campaign Cost/Date Range.
- Net Profit: Gross Profit minus Campaign Cost/Date Range. This bottom line figure shows exactly how profitable a particular advertising campaign was.