Search Engine Marketing

The Joseph Company works with major search engine account representatives to help negotiate the best search engine advertising campaigns for you. Managing bids on keywords, creative content, banner design, and investigating campaign opportunities can easily become a full time job. Let our experience guide you through the process, or handle it for you completely.

Tracking

We believe that it is not simply exposure or "impressions" that helps your site succeed. Advertising campaigns must be treated like a science and methodically tracked.

Advertising on the Web has a distinct advantage over traditional forms of advertising. It is able to answer the question that other forms of advertising have always fallen short on, "what was the return on investment for this particular campaign?" We help you to track in much greater detail the profitability of your campaigns using our advanced statistical reports and ROI Calculator. These reports allow you to make informed decisions to get the maximum return from your advertising dollar.

Search Engines

We have helped many of our clients manage complex advertising campaigns with the major search engines. We can also give you an idea of what type of return to expect for various campaigns including: